Privacy policy

PRIVACY POLICY

Last Updated: 02-19-2026

Thank you for visiting and using The Fit Foundry’s website, online services, and other digital resources. This Privacy Policy explains how The Fit Foundry (“The Fit Foundry,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, stores, and otherwise processes personal information.

We encourage you to read this Privacy Policy carefully so you understand what information we collect, why we collect it, how we may use or disclose it, and the rights and choices that may be available to you.

Your use of our website and other online services may also be governed by our Terms of Service and other policies made available through our website.

1. IMPORTANT DEFINITIONS

For purposes of this Privacy Policy:

“The Fit Foundry,” “Company,” “we,” “us,” and “our” refer to The Fit Foundry doing business as The Fit Foundry.

“You” and “your” refer to visitors, customers, users, and others who interact with our online services.

“Online Services” means our websites, online stores, applications, portals, features, and other digital services that we operate and through which you may interact with us.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household. The precise definition may vary depending on the privacy law applicable to you.

2. WHEN DOES THIS PRIVACY POLICY APPLY?

This Privacy Policy applies to Personal Information we collect through our Online Services and from individuals who interact with our advertisements, marketing, products, services, or other digital content.

It does not necessarily apply to Personal Information relating to employees, job applicants, contractors, vendors, or other individuals where we provide a separate privacy notice or where different privacy terms apply.

Third-party websites, applications, platforms, and services are governed by their own privacy policies and practices.

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect Personal Information in several ways, including:

1. directly from you when you voluntarily provide it;

2. automatically when you access or use our Online Services; and

3. from third parties and other external sources.

Information You Provide to Us

Depending on the features and services you use, you may provide Personal Information when you:

Create an Account. If account functionality is available, we may collect your name, email address, account credentials, and other information associated with your account.

Make a Purchase. When you purchase products or services, we may collect information such as your name, email address, telephone number, billing address, shipping address, order information, and other information necessary to process and fulfill your order.

Payment information may be collected or processed by our payment processing providers. We may not directly receive or store complete payment-card information where transactions are handled by a third-party payment processor.

Subscribe to Marketing. If you subscribe to our newsletters, emails, text messages, or other marketing communications, we may collect your contact information and communication preferences.

Register for Events or Programs. If we offer events, programs, promotions, or similar activities, we may collect information necessary to register you or administer your participation.

Contact Us. If you contact us by email, text message, contact form, social media, or another method, we may collect your contact information together with the contents of your communication and any information or files you choose to provide.

Submit Content. If our Online Services allow you to submit reviews, comments, photographs, videos, or other content, we may collect and display that information as described when you submit it. Information submitted to public areas of our Online Services may become publicly available.

You are not required to provide Personal Information unless it is necessary to receive a particular product, service, or feature. Choosing not to provide certain information may prevent us from providing some features or completing certain transactions.

Information Collected Automatically

When you access or use our Online Services, we and certain service providers may automatically collect information about your device and activity.

This information may include:

• IP address;

• browser type;

• operating system;

• device type and identifiers;

• referring and exit pages;

• pages or products viewed;

• links clicked;

• dates and times of visits;

• approximate location derived from an IP address;

• shopping and transaction activity;

• interactions with advertisements or marketing communications; and

• other information about how you interact with our Online Services.

We may collect this information through cookies, pixels, tags, web beacons, software development kits, and similar technologies.

Information From Third Parties

We may receive Personal Information from third parties, including service providers, payment processors, fulfillment providers, analytics providers, advertising and marketing partners, social media platforms, and other business partners.

For example, advertising and analytics providers may provide information about interactions with our advertisements or Online Services so we can measure marketing performance, understand our audience, and, where permitted by law, provide more relevant advertising.

Third parties collect and process information according to their own privacy policies. We are not responsible for the privacy practices of third-party websites, applications, platforms, or services that we do not control.

4. CATEGORIES OF PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with The Fit Foundry, we may collect the following categories of Personal Information:

Identifiers and Contact Information, such as your name, email address, postal address, telephone number, IP address, account name, or other online identifiers.

Commercial Information, such as products or services purchased, considered, returned, or otherwise interacted with, together with purchasing or consumption history.

Internet and Electronic Activity, such as browsing history, search activity, interactions with our website, shopping activity, and interactions with advertisements or communications.

Transaction Information, including order details, payment status, shipping information, billing information, discounts, refunds, and related transaction records.

Audio, Visual, or User-Submitted Content, such as photographs, videos, reviews, or communications you choose to provide.

Device and Technical Information, such as browser type, device type, operating system, IP address, and similar technical identifiers.

Analytics and Inferences, such as information derived from your interactions with us that may help us understand customer preferences, interests, and likely purchasing behavior.

We may also collect aggregated or deidentified information that cannot reasonably be used to identify you. Where required by applicable law, we will maintain such information in deidentified form and will not attempt to reidentify it.

5. HOW WE USE PERSONAL INFORMATION

We may use Personal Information to:

• process, fulfill, deliver, and maintain records of purchases and other transactions;

• provide our products and services;

• create, maintain, and service customer accounts;

• process returns, exchanges, refunds, and customer requests;

• communicate with you regarding orders, accounts, products, services, and support requests;

• provide customer service;

• send newsletters, promotions, offers, and other marketing communications where permitted;

• personalize our Online Services and marketing;

• understand customer interests and preferences;

• perform analytics and research;

• improve our website, products, services, and customer experience;

• maintain the security and integrity of our systems;

• detect, investigate, and prevent fraud, misuse, security incidents, and unlawful activity;

• debug and repair technical errors;

• verify identities and customer requests;

• enforce our agreements and policies;

• comply with applicable laws, regulations, legal processes, and governmental requests; and

• establish, exercise, or defend legal claims.

We may also use Personal Information for other purposes disclosed to you when the information is collected or with your consent where required.

6. RETENTION OF PERSONAL INFORMATION

We retain Personal Information for as long as reasonably necessary to accomplish the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Factors we may consider when determining an appropriate retention period include:

• how long the information is needed for the purpose for which it was collected;

• the nature and sensitivity of the information;

• our relationship with you;

• legal, accounting, tax, regulatory, and contractual requirements;

• fraud-prevention and security requirements; and

• the need to establish, exercise, or defend legal claims.

When Personal Information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

7. HOW AND WHEN WE DISCLOSE PERSONAL INFORMATION

We may disclose Personal Information to third parties where reasonably necessary to operate our business, provide our products and services, or fulfill the purposes described in this Privacy Policy.

These recipients may include:

Affiliates. We may disclose information to companies that control, are controlled by, or are under common control with The Fit Foundry.

Operational Service Providers. We may use vendors that provide hosting, website operation, cloud computing, data storage, logistics, shipping, fulfillment, and other operational services.

Customer Support Providers. We may use third parties to assist with customer service, email, chat, telephone, or related support.

Payment and Transaction Providers. We may disclose information to payment processors, financial service providers, fraud-prevention services, and other providers involved in processing transactions.

Technology Providers. Service providers that maintain, support, secure, or improve our technology systems may process Personal Information on our behalf.

Analytics Providers. We may disclose or make information available to providers that help us understand traffic, customer behavior, website performance, and marketing effectiveness.

Advertising and Marketing Partners. Where permitted by applicable law, we may disclose or make certain information available to advertising platforms, social media platforms, advertising networks, and marketing providers to measure campaigns, reach audiences, or provide relevant advertising.

Security and Fraud-Prevention Providers. We may disclose information where reasonably necessary to detect, investigate, prevent, or respond to fraud, security incidents, or unlawful activity.

Government Authorities and Legal Recipients. We may disclose information where required or permitted by law, including in response to subpoenas, court orders, governmental requests, or other lawful processes.

Business Transaction Recipients. If The Fit Foundry is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, Personal Information may be disclosed or transferred as part of that transaction.

Depending on applicable privacy law, certain disclosures involving advertising technologies may constitute a “sale,” “sharing,” or use of Personal Information for “targeted advertising” or “cross-context behavioral advertising,” even where no money is exchanged for your Personal Information.

Where applicable, you may have the right to opt out of those activities.

8. COOKIES AND TRACKING TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate, secure, analyze, and improve our Online Services.

Cookies are small files or pieces of information placed on or associated with your browser or device.

The cookies and related technologies used through our Online Services may include:

Essential Cookies. These are necessary for core website functions, such as security, authentication, shopping carts, checkout, and account functionality.

Preference Cookies. These remember choices such as language, location, or other settings.

Analytics Cookies. These help us understand how visitors use our Online Services, identify technical issues, and measure performance.

Advertising Cookies. These may be used to measure advertising campaigns, personalize advertising, or understand activity across websites and services, subject to applicable law and your available choices.

Third-party providers may use their own cookies, pixels, or similar technologies in connection with services they provide to us.

Most browsers allow you to control cookies through browser settings. Depending on where you live and the technologies used on our website, additional cookie-management or consent controls may also be available directly through our Online Services.

Disabling certain cookies may affect website functionality.

9. DO NOT TRACK AND GLOBAL PRIVACY CONTROL

Some browsers and browser extensions allow users to transmit privacy preference signals, including Do Not Track (“DNT”) and Global Privacy Control (“GPC”).

Because there is not a universally accepted standard for responding to DNT signals, our response to DNT signals may vary.

Where required by applicable law, we recognize qualifying GPC signals as requests to opt out of the sale or sharing of Personal Information or certain forms of targeted advertising.

A browser-based preference signal generally applies to the browser and device from which it is sent. You may therefore need to enable the preference on each browser and device you use.

10. YOUR PRIVACY RIGHTS

Depending on where you live, applicable privacy laws may provide you with some or all of the following rights:

Right to Access or Know. You may have the right to request information about the Personal Information we maintain about you, including categories of information, sources, purposes of processing, and categories of recipients.

Right to Delete. You may have the right to request deletion of Personal Information, subject to applicable exceptions.

Right to Correct. You may have the right to request correction of inaccurate Personal Information.

Right to Data Portability. You may have the right to obtain certain Personal Information in a portable format.

Right to Opt Out of Sale or Sharing. Where applicable, you may have the right to opt out of the sale or sharing of Personal Information.

Right to Opt Out of Targeted Advertising. You may have the right to opt out of processing for targeted advertising.

Right to Opt Out of Certain Profiling. Where applicable, you may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

Right to Withdraw Consent. Where our processing relies on your consent, you may have the right to withdraw that consent.

Right to Restrict or Object to Processing. Certain jurisdictions may provide rights to restrict or object to particular processing activities.

Right to Non-Discrimination. Where applicable, we will not unlawfully discriminate against you because you exercise a privacy right.

Right to Appeal. Certain jurisdictions may allow you to appeal our decision regarding a privacy request.

Right to Lodge a Complaint. You may have the right to submit a complaint to an appropriate privacy or data-protection authority.

These rights are not absolute and may differ depending on your jurisdiction.

11. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To submit a privacy request, contact us at:

Email: support@thefitfoundry.com

Please describe the right you wish to exercise and provide sufficient information for us to identify and process your request.

We may need to verify your identity before fulfilling certain requests. The information required for verification will depend on the nature and sensitivity of the request and the Personal Information involved.

Where permitted by applicable law, you may authorize an agent to make a request on your behalf. We may require evidence that the agent has authority to act for you and may also require you to verify your identity directly.

If we deny a request and applicable law provides an appeal right, you may submit an appeal by contacting us at support@thefitfoundry.com with the subject line “Privacy Request Appeal.”

12. CHILDREN’S PRIVACY

Our Online Services are not intended for children under the age permitted by applicable law, and we do not knowingly collect Personal Information from children in circumstances prohibited by applicable law.

If we learn that we have collected Personal Information from a child in violation of applicable law, we will take reasonable steps to delete the information.

Parents or legal guardians who believe a child has provided Personal Information to us may contact us at support@thefitfoundry.com.

13. THIRD-PARTY WEBSITES AND SOCIAL MEDIA

Our Online Services may contain links to third-party websites, services, applications, and social media platforms.

The Fit Foundry does not control the privacy practices of those third parties. Your interactions with third-party websites and platforms are governed by the privacy policies and terms of those third parties.

We encourage you to review their privacy policies before providing Personal Information.

14. INTERNATIONAL DATA TRANSFERS

The Fit Foundry and the service providers we use may process Personal Information in countries other than the country where you live.

As a result, Personal Information may be transferred to jurisdictions whose privacy laws differ from those in your home jurisdiction.

Where applicable law requires safeguards for international transfers of Personal Information, we will use an appropriate legal mechanism, which may include contractual protections such as applicable Standard Contractual Clauses or another legally recognized transfer mechanism.

You may contact us for additional information regarding the safeguards applicable to your Personal Information.

15. ADDITIONAL INFORMATION FOR THE EEA, UNITED KINGDOM, AND SWITZERLAND

If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland, applicable data-protection laws may provide additional rights regarding your Personal Information.

Legal Bases for Processing

Depending on the circumstances, we may process your Personal Information on one or more of the following legal bases:

Performance of a Contract. Processing may be necessary to enter into or perform a contract with you, such as processing and fulfilling your order.

Legitimate Interests. We may process Personal Information where necessary for our legitimate business interests and where those interests are not overridden by your fundamental rights and freedoms. Examples may include improving our services, preventing fraud, securing our systems, and understanding our business performance.

Consent. We may process information based on your consent where required. If processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing that occurred before withdrawal.

Legal Obligations. We may process Personal Information where necessary to comply with a legal or regulatory obligation.

Vital Interests. In limited circumstances, processing may be necessary to protect your or another individual’s vital interests.

Your European Privacy Rights

Subject to applicable law, you may have the right to:

• obtain confirmation as to whether we process your Personal Information and request access to that information;

• correct inaccurate or incomplete Personal Information;

• request deletion of Personal Information in certain circumstances;

• request restriction of processing;

• receive certain Personal Information in a structured, commonly used, machine-readable format and, where applicable, have it transferred to another controller;

• object to processing based on legitimate interests;

• object at any time to processing for direct marketing;

• withdraw consent where processing is based on consent; and

• exercise applicable rights relating to solely automated decision-making that produces legal or similarly significant effects.

We may request additional information to verify your identity before responding to a request.

You also have the right, where applicable, to lodge a complaint with the data-protection authority responsible for your jurisdiction.

International Transfers

Where Personal Information is transferred outside the EEA, UK, or Switzerland, we will use appropriate safeguards where required by applicable law.

These safeguards may include Standard Contractual Clauses approved by the European Commission, applicable UK transfer mechanisms, adequacy decisions, or another legally recognized transfer mechanism.

Contact us at support@thefitfoundry.com if you would like additional information about the safeguards used for international transfers.

16. PROMOTIONAL EMAILS AND TEXT MESSAGES

If you subscribe to marketing communications from The Fit Foundry, we may send you promotional messages in accordance with applicable law and the permissions you provide.

Your consent to receive promotional communications is not a condition of purchasing our products or services unless expressly stated otherwise where legally permitted.

Email

You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from promotional emails, we may continue to send non-promotional communications where appropriate, including order confirmations, shipping notifications, account messages, customer-service responses, security notices, and other transactional communications.

SMS/Text Messages

If The Fit Foundry offers promotional text messaging and you opt in, we may send promotional text messages in accordance with the terms presented when you subscribe.

You may opt out of promotional text messages by following the instructions included in those messages, such as replying STOP, where supported.

Message and data rates may apply depending on your mobile carrier and plan.

We may use service providers to facilitate email and text-message delivery and may provide them with information necessary to perform those services.

17. SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect Personal Information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet and no electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of Personal Information.

You are responsible for maintaining the confidentiality of any account credentials and should notify us if you believe your account or information has been compromised.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, legal obligations, or other circumstances.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we may provide additional notice or obtain consent before material changes take effect.

We encourage you to review this Privacy Policy periodically.

19. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your Personal Information, please contact us:

The Fit Foundry
75 E 3RD ST, Sheridan, WY 82801

Email: support@thefitfoundry.com